Language is never neutral. Every word choice, grammatical structure, and rhetorical device reflects and reinforces particular ways of seeing the world. When a government describes refugees as 'flooding' a country, it is not simply choosing a vivid metaphor — it is activating a discourse of threat and overwhelming force. When a corporation announces 'workforce optimisation', it is using euphemism to depoliticise what is, for thousands of families, economic devastation. Critical linguistics asks us to slow down and examine the ideological work that language performs. Who benefits from a particular framing? Whose agency is obscured by the passive voice? What is made to seem natural that is, in fact, a political choice? These questions are as relevant in the boardroom as in the political arena.

💡 Did you know? George Orwell's 1946 essay 'Politics and the English Language' argued that vague and dishonest language is used deliberately to make unacceptable political acts seem acceptable. It remains as relevant today as when it was written.