The concept of post-truth does not mean that facts have disappeared. It means that, for a significant portion of the population, facts no longer have the final word. Emotional resonance and tribal identity now compete with - and often defeat - evidence. This is not entirely new. Propaganda has always existed. What is new is the scale and speed at which false or misleading information travels. A viral lie reaches millions in hours. A correction, slower and less emotionally charged, reaches thousands. Platforms have been slow to act, partly because engagement - including outrage - is profitable. The challenge is structural: truth needs friction to be verified, but sharing needs to be frictionless to feel good.

๐Ÿ’ก Did you know? Studies show false news travels 6 times faster on Twitter than true news - and is 70% more likely to be retweeted. Novelty drives engagement more than accuracy.