Recruitment has always been an imperfect science, but artificial intelligence is transforming the process in ways that are both promising and problematic. Applicant tracking systems now filter thousands of CVs in seconds, often before any human has read them. This speeds up the process, but risks eliminating strong candidates who don't use the right keywords.

Some companies are going further, using AI-powered video interviews that analyse facial expressions, tone of voice, and word choice. Critics argue this pseudoscience is unreliable and discriminatory. Supporters claim it removes human bias from the process.

Blind recruitment — removing names, photos, and demographic information — has shown more consistent results in reducing bias. Skills-based hiring, which focuses on what candidates can actually do rather than their degree or previous job titles, is also gaining ground.

Perhaps the biggest shift is in who has the power. In a tight labour market, candidates reject companies too — and a poor recruitment experience can seriously damage an employer's brand.