Use platform, post, engage, presence accurately in context
Read and discuss a topic-specific article at B1 level
Practise speaking fluently on digital communication
Complete written exercises with vocabulary in context
Teaching Notes
Warm-up: allow 8-10 min, let personal answers develop
Article: read together or have students read silently first
Vocabulary match: good for pair work
Speaking: encourage full sentences, not one-word answers
Exit questions: 5-min closer, no prep needed
Timing Guide
Warm-up: 8 min
Article + comprehension: 12 min
Vocabulary + match: 10 min
Exercises: 10 min
Speaking + discussion: 15 min
Exit + recap: 5 min
Teacher Question Bank
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B1 · Lesson 17 · Digital Communication
Social Media at Work
Digital Communicationplatformpostengage
Getting started
Warm-Up Questions
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Read & Understand
Article
Social Media at Work
Social media has changed the way companies communicate. Most businesses now have accounts on LinkedIn, Instagram, and other platforms. Employees are often encouraged to share company news and engage with content professionally. However, there are risks. A careless post can damage both the employee's and the company's reputation. Many organisations have introduced social media policies that explain what employees can and cannot post. These policies often remind staff to keep content professional, to avoid sharing confidential information, and to be respectful at all times. Social media is a powerful tool — but it must be used with care.
💡 Did you know? Over 70% of employers check candidates' social media profiles before hiring them. A single inappropriate post can cost someone a job offer.
Topic: Digital Communication
Key words
Vocabulary
01
platform
an online service or website used for communication or business
02
post
a piece of content shared online
03
engage
to interact with content or people online
04
presence
how visible a person or company is online
05
brand
the identity and reputation of a company or person
06
content
what is contained in a post or publication — text, images, videos
07
viral
spreading rapidly and widely online
08
policy
a set of official rules about behaviour
09
professional
appropriate and suitable for a work context
010
reputation
the opinion others have of a person or organisation
Match the Words
Click a word on the left, then click its definition on the right.
platform
post
engage
presence
brand
content
viral
policy
professional
reputation
a set of official rules about behaviour
how visible a person or company is online
to interact with content or people online
appropriate and suitable for a work context
what is contained in a post or publication — text, images, videos
spreading rapidly and widely online
the opinion others have of a person or organisation
the identity and reputation of a company or person
an online service or website used for communication or business
a piece of content shared online
Say it right
Pronunciation
platform
PL-at-form
post
POST
engage
ENG-age
presence
PR-es-ence
brand
BR-and
content
CON-tent
Read & Discuss
Short Dialogue
A:
I've been thinking a lot about platform recently.
B:
Really? What's your take on it?
A:
I think the issue of post is often misunderstood.
B:
I agree. Most people don't consider the impact of engage.
A:
Exactly. And when you add presence into the mix, it gets complicated.
B:
So what do you think the solution is?
A:
Honestly? It requires both individual action and systemic change.
B:
That's a fair point. It's never just one or the other.
Comprehension
What topic are they discussing?
What does person B agree with?
What does person A say the solution requires?
Practice
Exercises
Gap Fill
Complete each sentence using vocabulary from today's lesson.
1. LinkedIn is the main professional for networking.
2. She ed an update about the company's results.
3. We need to more with our followers.
4. Our social media has grown significantly.
5. Every post should reflect our values.
Error Correction
Find and correct the mistake in each sentence.
She is very experience in post.
The engage of the project were not meet.
He gave us many advices about presence.
Despite of the pressure, she succeeded.
Speaking practice
Speaking Prompts
Discuss with your partner
Does your company have a social media policy? What does it say?
Have you ever seen a post that damaged someone's professional reputation? What happened?
Should employees be allowed to post about work on personal accounts? Why or why not?
Summarise today's topic in 3 sentences using vocabulary from this lesson.
Grammar focus: Present perfect for recent relevance: Social media HAS BECOME essential. Compani... — can you give an example?
Open discussion
Discussion Generator
More Questions
Use with pairs or whole class · Encourage full answers
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End of lesson
Exit Questions
Discuss in pairs — 5 minutes
Recap
Vocabulary
platform, post, engage, presence, brand, content, viral, policy, professional, reputation
Article
Social Media at Work — reading & comprehension
Practice
Gap fill, error correction, vocabulary matching
Speaking
Prompts, discussion generator
Homework
Write a short company social media policy (8-10 sentences) for employees. Include what they should and shouldn't do.