Describing trends clearly is an essential business skill. The key is combining a precise verb with an adverb that shows speed or degree. 'Revenue rose dramatically in Q1' — fast and large. 'Costs fell gradually over the year' — slow and steady. 'Complaints remained stable at around 20 per month' — no change. When you want to add a number: 'Profits increased by 30%' shows the change. 'Profits increased to €2 million' shows the new level. 'Profits increased from €1.5 million to €2 million' shows both. Avoid simply saying numbers: tell the story. 'There was a sharp recovery in Q3 after a difficult Q2' is far more communicative than '€1.8 million, then €1.2 million, then €1.9 million.'

💡 Did you know? The word 'trend' originally meant a path along a riverbank — the direction water flows. It entered business language in the 1960s. Today 'trending' has a completely new meaning thanks to social media.